Brian T. Williams

abstract

This thesis tests a design approach based on updateability. The research
examines the effect of upgradeability options and emotional durablility on product
replacement decisions. It attempts to prove that providing updateability in products
will make people less likely to replace, and more likely to continue to use a currently
owned product. In addition, the study will discuss how profit margins can be
increased by lowering manufacturing costs, increasing perceived value of products,
improving brand loyalty and brand image, and taking advantage of potential
untapped markets. In so doing, it will attempt to identify potential problems with
today’s perishable product design and suggest methods to avoid them.